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Werbung
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30
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Reinartz, Werner J.
4
Becker, Maren
2
Berkmann, Manuel
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Marchand, André
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Saffert, Peter
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Wiegand, Nico
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Journal of marketing
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ECONIS (ZBW)
4
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
3
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
4
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
Saved in:
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