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~subject:"Werbung"
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Search: subject:"fluency"
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Werbung
Consumer behaviour
112
Konsumentenverhalten
111
Processing fluency
75
Brand image
49
Markenimage
48
processing fluency
38
Advertising effects
30
Werbewirkung
30
Fluency
27
Brand management
26
Markenführung
26
fluency
23
Wahrnehmung
21
Perception
20
Advertising
18
Brand
17
Internet marketing
16
Online-Marketing
16
Cognition
15
Kognition
15
Markenartikel
15
Experiment
14
Product design
13
Produktgestaltung
12
Online retailing
11
Online-Handel
11
Beziehungsmarketing
10
Relationship marketing
10
Social Web
10
Social web
10
USA
10
Visualisierung
10
Visualization
10
Einzelhandel
9
Retail trade
9
Service quality
9
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9
Tourism marketing
9
Tourismusmarketing
9
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2
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Article
17
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English
17
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Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Chang, Yaping
2
Bell, Raoul
1
Bournois, Frank
1
Bronkhorst, Ewald
1
Buchner, Axel
1
Chen, Xi
1
Chu, Xing-Yu
1
Coussement, Kristof
1
Davila, Andrès
1
De Angelis, Matteo
1
Dehay, Eliza K.
1
Enschot, Renske van
1
Fazli-Salehi, Reza
1
Gaeth, Gary J.
1
Gursoy, Dogan
1
Harrigan, Paul
1
Hooijdonk, Charlotte van
1
Jain, Gaurav
1
Kergoat, Marine
1
Landwehr, Jan Rüdiger
1
Li, You
1
Li, Zhen
1
Liang, Zhehao
1
Lu, Lu
1
Madadi, Rozbeh
1
Makrides, Maria
1
Meyer, Thierry
1
Middleton, Philippa
1
Myszkowski, Nils
1
Nayakankuppam, Dhananjay
1
Niculescu, Mihai
1
Northcott, Celine
1
Pan, Jingjing
1
Pan, Li
1
Pan, Yating
1
Park, Kikyoung
1
Pozharliev, Rumen
1
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1
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International journal of advertising : the review of marketing communications
3
The journal of consumer marketing
3
Journal of advertising research
2
Journal of business research : JBR
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
17
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1
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing
fluency
and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
5
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
6
A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan
;
Tessitore, Tina
;
Harrigan, Paul
; …
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
Saved in:
7
Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You
;
Chang, Yaping
;
Liang, Zhehao
- In:
Journal of business research : JBR
150
(
2022
),
pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
Saved in:
8
(The lack of)
fluency
and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
9
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
10
Social network advertising : the moderating role of processing
fluency
, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
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