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Werbung
Popular music
24
Music
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Musik
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popular music
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Music industry
18
Musikwirtschaft
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Musiksoziologie
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Popular music--Social aspects.
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cinema
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cultural transmission
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endogenous tastes
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television
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Allan, David
1
El Badawy, Heba Y.
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James, Kieran
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Tryce, Stephanie A.
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International journal of critical accounting : IJCA
1
International journal of sports marketing & sponsorship
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Journal of media business studies
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ECONIS (ZBW)
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1
The value of using
popular
music
and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Popular
music
in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
3
"I was made for loving you" : "Kiss" as perpetual capitalist entertainment product
James, Kieran
;
Grant, Bligh
- In:
International journal of critical accounting : IJCA
6
(
2014
)
5/6
,
pp. 452-468
Persistent link: https://www.econbiz.de/10011347659
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