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Werbung
Advertising
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probability markers
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The impact of nostalgia and
probability
markers
on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
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2
The influence of gender on the effectiveness of
probability
markers
in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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