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~subject:"Werbungsbetrieb"
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Werbungsbetrieb
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Clarke, Darral G.
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Bass, Frank M.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Econometric measurement of the duration of the advertising effect on sales : preliminary research report
Clarke, Darral G.
-
1975
Persistent link: https://www.econbiz.de/10002004017
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Strategic advertising planning : merging multidimensional scaling and econometric analysis
Clarke, Darral G.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1687-1699
Persistent link: https://www.econbiz.de/10002004019
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3
Testing distributed lag models of advertising effect
Bass, Frank M.
;
Clarke, Darral G.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 298-308
Persistent link: https://www.econbiz.de/10001879522
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