Testing distributed lag models of advertising effect
Year of publication: |
1972
|
---|---|
Authors: | Bass, Frank M. ; Clarke, Darral G. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 3, p. 298-308
|
Subject: | Werbungsbetrieb |
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