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~subject:"Werbungsbetrieb"
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Werbungsbetrieb
Marktforschung
3
Markenartikel
2
Werbungsausgaben
2
Ökonometrik Schätzung
2
Absatz
1
Betriebswirtschaftliche Entscheidungen
1
Elektronik
1
Forecasting model
1
Market research
1
Marketing
1
Prognoseverfahren
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Theorie
1
Theory
1
Verbraucher
1
Vereinigte Staaten
1
advertising
1
advertising response models
1
brand choice
1
econometric models
1
pricing research
1
temporal aggregation
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4
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4
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Weiss, Doyle L.
4
Houston, Franklin S.
3
Pinkam, Lydia E.
1
Windal, Pierre
1
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Journal of marketing research : JMR
2
Decision sciences : DS
1
The journal of business : B
1
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ECONIS (ZBW)
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1
The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
20
(
1983
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
Saved in:
2
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
3
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
Saved in:
4
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
Saved in:
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