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~subject:"Werbungsforschung"
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Werbungsforschung
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Advertising effects
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Ackoff, Russell L.
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Emshoff, James R.
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Anheuser-Busch, Inc.
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Sloan management review
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ECONIS (ZBW)
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Advertising research at Anheuser-Busch, Inc. (1963-68)
Ackoff, Russell L.
;
Emshoff, James R.
- In:
Sloan management review
16
(
1975
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10001807197
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2
Advertising research at Anheuser-Busch, Inc. (1968-74)
Ackoff, Russell L.
;
Emshoff, James R.
- In:
Sloan management review
16
(
1975
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10001807203
Saved in:
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