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~subject:"Werbungsmittel"
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Werbungsmittel
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Journal of advertising research
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Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
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