Discount effects on media plans
Robert S. Kaplan and Allan D. Shocker
| Year of publication: |
1971
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|---|---|
| Authors: | Kaplan, Robert S. ; Shocker, Allan D. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 11.1971, 3, p. 37-43
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| Subject: | Programming | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002190826