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~subject:"Wirtschaftsverband"
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Wirtschaftsverband
Franchising
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Kaufmann, Patrick J.
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Lawrence, Benjamin
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Identity in franchise systems : the role of franchisee associations
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Journal of retailing
87
(
2011
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009380016
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2
Franchisee associations : strategic focus or response to franchisor opportunism
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
2
,
pp. 137-155
Persistent link: https://www.econbiz.de/10003977427
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