Budzinski, Oliver; Gänßle, Sophia - In: The journal of media economics 31 (2018) 3/4, pp. 75-95
A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on...