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Zielgruppe
Children
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Frankreich
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Brand image
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Consumer behaviour
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Body weight
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Packaging
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Gollety, Mathilde
2
Damay, Coralie
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Ezan, Pascale
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Hemar-Nicolas, Valérie
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Hémar-Nicolas, Valérie
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
2
Using brand character when targeting children : what for? ; an exploration of managers' and children's viewpoints
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10009535632
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