Using brand character when targeting children : what for? ; an exploration of managers' and children's viewpoints
Year of publication: |
2012
|
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Authors: | Hémar-Nicolas, Valérie ; Gollety, Mathilde |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 1, p. 20-29
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Subject: | Markenimage | Brand image | Markenartikel | Brand | Zielgruppe | Target group | Kinder | Children | Beziehungsmarketing | Relationship marketing | Frankreich | France |
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