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Preisdifferenzierung
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Price discrimination
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customer recognition
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behavior-based pricing
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Esteves, Rosa-Branca
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Resende, Joana
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Shy, Oz
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Customer
recognition
and competition
Shy, Oz
;
Stenbacka, Rune
-
2011
customer
recognition
serves as the basis for comparison. …
Persistent link: https://www.econbiz.de/10010286320
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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