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activity theory
systematic literature review
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Beziehungsmarketing
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customer experience
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engagement
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It is really not a game : an integrative review of gamification for service research
Ciuchita, Robert
;
Heller, Jonas
;
Köcher, Sarah
; …
- In:
Journal of service research
26
(
2023
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014246189
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