It is really not a game : an integrative review of gamification for service research
Year of publication: |
2023
|
---|---|
Authors: | Ciuchita, Robert ; Heller, Jonas ; Köcher, Sarah ; Köcher, Sören ; Leclercq, Thomas ; Sidaoui, Karim ; Stead, Susan |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 1, p. 3-20
|
Subject: | activity theory | engagement | experience | gamification | loyalty | systematic literature review |
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