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How do different brand equity measures affect long-term promotional effectiveness?
Shi, Yuying
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 175-205
Persistent link: https://www.econbiz.de/10013447854
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Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
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