Is the simple price premium that simple?
Year of publication: |
2018
|
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Authors: | Shi, Yuying |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 16.2018, 1, p. 25-47
|
Subject: | brand equity | choice modeling | aggregate demand model | price premium | retailing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenartikel | Brand | Preismanagement | Pricing strategy | Gesamtwirtschaftliche Nachfrage | Aggregate demand | Markenimage | Brand image |
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