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~subject:"alcohol demarketing"
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alcohol demarketing
National advertising
6
Game theory
4
Advertising
3
Werbung
3
Brand management
2
Cooperative advertising
2
Markenführung
2
Preismanagement
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Spieltheorie
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advertising effectiveness
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emerging markets
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national advertising campaigns
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Brand
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Intermedia substitutability
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Hernik, Joanna
2
Lascu, Dana-Nicoleta
2
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Equilibrium
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1
AN ANALYSIS OF SOCIAL CAMPAIGNS AIMED AT REDUCING ALCOHOL CONSUMPTION: THE CASE OF POLAND
Hernik, Joanna
;
Lascu, Dana-Nicoleta
- In:
Equilibrium
7
(
2012
)
4
,
pp. 117-136
products in the European Union. It also launched nine
national
advertising
campaigns and a local campaign in the West …
Persistent link: https://www.econbiz.de/10011274810
Saved in:
2
An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: the Case of Poland
Hernik, Joanna
;
Lascu, Dana-Nicoleta
- In:
Equilibrium
7, Issue 4
(
2012
),
pp. 117-136
products in the European Union. It also launched nine
national
advertising
campaigns and a local campaign in the West …
Persistent link: https://www.econbiz.de/10010671518
Saved in:
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