An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: the Case of Poland
Year of publication: |
2012
|
---|---|
Authors: | Hernik, Joanna ; Lascu, Dana-Nicoleta |
Published in: |
Equilibrium. - Uniwersytet Mikolaja Kopernika. - Vol. 7, Issue 4.2012, p. 117-136
|
Publisher: |
Uniwersytet Mikolaja Kopernika |
Subject: | advertising effectiveness | alcohol demarketing | emerging markets | national advertising campaigns |
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