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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis
;
Sellers Rubio, Ricardo
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
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