Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a … of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the … for the fashion industry in Vietnam, so that brands have strategic orientations in marketing, selection of target markets …