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~subject:"brand orientation"
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brand orientation
Higher education institution
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higher education marketing
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11
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11
Brand management
7
Markenführung
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Dienstleistungsqualität
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Higher education marketing
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Marketingmanagement
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university
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Facebook
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Großbritannien
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educational services
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price
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prospectus
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segmentation
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social media marketing
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student recruitment
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Casidy, Riza
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Journal of nonprofit & public sector marketing
1
Services marketing quarterly
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ECONIS (ZBW)
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Brand orientation and service quality in online and offline environments : empirical examination in higher education
Casidy, Riza
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 236-254
Persistent link: https://www.econbiz.de/10010401578
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2
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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