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~subject:"brand usage"
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brand usage
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Internet marketing
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbewirkung
4
Werbung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Brand usage
2
brand trust
2
brand usage intent
2
Advertising recall
1
Arbeitszufriedenheit
1
Attention
1
Brand Usage Intention
1
Brand extension
1
Brand familiarity
1
Brand usage intent
1
Brand usage intention
1
Brand usage-bias
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Cause-Related Marketing
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Cause-related marketing
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Children
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China
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Romaniuk, Jenni
2
Beal, Virginia
1
Cohen, Justin
1
Corsi, Armando Maria
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Dall'Olmo Riley, Francesca
1
Faulkner, Margaret
1
Guido, Francesca
1
Hand, Chris
1
Hartnett, Nicole
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Huang, Ava
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Kennedy, Rachel
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Nguyen, Cathy
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Page, Bill
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Phua, Peilin
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Sharp, Byron
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International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
3
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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