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Search: subject:"Consumer neuroscience"
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consumer behavior
Neuroscience
47
Neurowissenschaften
47
Consumer behaviour
46
Konsumentenverhalten
45
Neuromarketing
38
consumer neuroscience
29
Consumer neuroscience
23
neuromarketing
10
Market research
8
Marktforschung
8
Neuroeconomics
7
Advertising effects
6
Brand management
6
Markenführung
6
Neuroökonomie
6
Werbewirkung
6
fMRI
6
Brand image
5
Consumer Neuroscience
5
Markenimage
5
Advertising
4
EEG
4
Werbung
4
Artificial intelligence
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
Emotion
3
Internet marketing
3
Kognition
3
Künstliche Intelligenz
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Machine learning
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Marketing
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Online-Marketing
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functional magnetic resonance imaging
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Aromastoff
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Attention
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Behavioral economics
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Johnson, Rebecca L.
1
Karmarkar, Uma R.
1
Nambiar, Devika
1
Penrod, Joshua
1
Plassmann, Hilke
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Suman, Gabriella
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International journal of consumer studies
1
Organizational research methods : ORM
1
Palgrave pivot
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ECONIS (ZBW)
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1
Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua
-
2023
areas of neuromarketing and
consumer
neuroscience
, this book offers a fresh perspective on establishing a framework for …
Persistent link: https://www.econbiz.de/10013504620
Saved in:
2
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
3
Consumer
neuroscience
: past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
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