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corporate branding
Brand architecture
522
Markenarchitektur
508
Brand management
399
Markenführung
399
Corporate reputation
217
Firmenimage
217
Markenimage
115
Brand image
114
Brand
104
Markenartikel
103
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
90
Konsumentenverhalten
90
Marketing management
65
Marketingmanagement
65
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
Stakeholder
31
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
21
United Kingdom
21
Brand extension
20
Markentransfer
20
B-to-B-Marketing
19
Business-to-business marketing
19
HR marketing
18
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20
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Abratt, Russell
1
Adjaison, Geoffrey Kwasi
1
Alleyne, Lloydon B.
1
Amoako, George Kofi
1
Amujo, Olusanmi C.
1
Anisimova, Tatiana
1
Balmer, John M. T.
1
Bartholmé, Roland H.
1
Biraghi, Silvia
1
Büttner, Marion
1
De Roeck, Kenneth
1
Farshid, Mana
1
Finch, Henry
1
Foster, Tim
1
Gambetti, Rossella Chiara
1
Gidaković, Petar
1
Grieble, Adrian
1
Hamilton, Jennifer
1
Jonsen, Karsten
1
Kashif, Muhammad
1
Kaur Ghuman, Mandeep
1
Kelan, Elisabeth
1
Kissel, Patrick
1
Kleyn, Nicola
1
Lejeune, Christophe
1
Mann, Bikram Jit Singh
1
Maon, François
1
Mavondo, Felix
1
McColl, Julie
1
McCoy, Sean T.
1
Melewar, T. C.
1
Mingione, Michela
1
Näppä, Anna
1
Osei-Bonsu, Noble
1
Otubanjo, Olutayo
1
Petrescu, Maria
1
Point, Sébastien
1
Pranjal, Piyush
1
Ritch, Elaine L.
1
Sandada, Maxwell
1
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The journal of brand management : an international journal
4
Journal of marketing communications
3
Acta Universitatis Danubius / Oeconomica
1
European management review : EMR
1
European management review : the journal of the European Academy of Management
1
International journal of business and emerging markets : IJBEM
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of globalisation and small business : IJGSB
1
International journal of human resource management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business-to-business marketing
1
Journal of euromarketing
1
Journal of financial services marketing : JFSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
New perspectives on critical marketing and consumer society
1
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ECONIS (ZBW)
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1
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
2
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
3
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten
;
Point, Sébastien
;
Kelan, Elisabeth
; …
- In:
International journal of human resource management
32
(
2021
)
3
,
pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
Saved in:
4
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
7
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Saved in:
10
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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