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cross-cultural reputation measurement
Corporate reputation
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Firmenimage
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Measurement
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Messung
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Auslandsinvestition
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Foreign investment
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Multinationales Unternehmen
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Transnational corporation
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corporate reputation
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country reputation
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cross-border acquisition performance
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cultural attractiveness
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foreign direct investment
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interpersonal attraction
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scale development
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stakeholder management
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Fombrun, Charles J.
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Corporate reputation review : an international journal
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Stakeholder tracking and analysis : the RepTrak System for measuring corporate peputation
Fombrun, Charles J.
;
Ponzi, Leonard J.
;
Newburry, William
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10010514037
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