Stakeholder tracking and analysis : the RepTrak System for measuring corporate peputation
Year of publication: |
2015
|
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Authors: | Fombrun, Charles J. ; Ponzi, Leonard J. ; Newburry, William |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 1, p. 3-24
|
Subject: | corporate reputation | cross-cultural reputation measurement | scale development | stakeholder management | Stakeholder | Firmenimage | Corporate reputation | Reputation | Messung | Measurement | Performance-Messung | Performance measurement |
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