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customer management
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Journal of the Academy of Marketing Science
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Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
2
Étude du lien entre l'intention de recommander une entreprise et la valeur à vie de ses clients
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Recherche et applications en marketing
27
(
2012
)
4
,
pp. 121-143
Persistent link: https://www.econbiz.de/10010199780
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