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dimension-by-dimension strategy
Consumer behaviour
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Marketing management
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absolute strategy
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anthropomorphism
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attribute framing
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comparative judgment
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connection with possessions
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endorser effect
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incremental versus entity mindset
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marketing communications
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mindset
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process transfer
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reduced negative attribute
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resale behavior
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Huang, Feifei
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Wan, Echo Wen
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Journal of consumer research : JCR ; an interdisciplinary journal
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The influence of product anthropomorphism on comparative judgment
Huang, Feifei
;
Wong, Vincent Chi
;
Wan, Echo Wen
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
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