The influence of product anthropomorphism on comparative judgment
Year of publication: |
2020
|
---|---|
Authors: | Huang, Feifei ; Wong, Vincent Chi ; Wan, Echo Wen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019/2020, 5, p. 936-955
|
Subject: | anthropomorphism | comparative judgment | absolute strategy | dimension-by-dimension strategy |
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