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elaboration likelihood model
social judgment theory
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Publics' views of corporate social advocacy initiatives : exploring prior issue stance, attitude toward a company, and news credibility
Lee, Sun Young
;
Chung, Sungwon
- In:
Management communication quarterly : an international …
37
(
2023
)
2
,
pp. 281-309
Persistent link: https://www.econbiz.de/10014294070
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How consumers process complex information related to food biotechnology : the case of citrus greening
Ruth, Taylor K.
;
Rumble, Joy N.
;
Lamm, Alexa J.
;
Ellis, …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10012243995
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