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Search: subject:"green advertising"
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environmental concern
Advertising effects
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green advertising
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purchase intention
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green purchase intention
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Milfeld, Tyler
2
Pittman, Matthew
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Blasche, Juliana
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Carrete-Lucero, Lorena de la Paz
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Dutta, Kirti
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Journal of advertising research
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International journal of business excellence : IJBEX
1
International journal of public sector performance management
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Journal of euromarketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
4
Cultivating society's environmental concern through
green
advertising
: an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
5
A path model of antecedents of green purchase behaviour among Indian consumers
Sethi, Vaishali
;
Tandon, Manvinder Singh
;
Dutta, Kirti
- In:
International journal of public sector performance …
4
(
2018
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011957785
Saved in:
6
The synergy in green persuasion, green celebrity endorsers in
green
advertising
: a study of brand-endorser congruence effects in
green
advertising
Blasche, Juliana
;
Ketelaar, Paul Edwin
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 86-106
Persistent link: https://www.econbiz.de/10011408778
Saved in:
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