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externalities
Consumer behaviour
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Ganglmair-Wooliscroft, Alexandra
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Wooliscroft, Ben
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Padela, Shoaib M. Farooq
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
2
Growth, excess and opportunities : marketing systems’ contributions to society
Wooliscroft, Ben
;
Ganglmair-Wooliscroft, Alexandra
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10011954382
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