Brand externalities : a taxonomy
Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft
| Year of publication: |
2021
|
|---|---|
| Authors: | Padela, Shoaib M. Farooq ; Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 2, p. 356-372
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| Subject: | brand | ethics | externalities | macromarketing | marketing system | social consequences | value co-creation | value co-destruction | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Soziale Werte | Social values | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Externer Effekt | Externalities | Marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720961462 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521300