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~subject:"foreign brands"
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foreign brands
Consumer behaviour
16
Brand management
14
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14
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10
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10
Brand image
8
Foreign brands
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China
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Rules of origin
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3
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Brand origin recognition accuracy
2
Globalization
2
Indonesien
2
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Internationales Marketing
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Laptop
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Multinationales Unternehmen
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National culture
2
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2
Product quality
2
Produktqualität
2
Transnational corporation
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Acculturation
1
Advertising
1
Advertising effects
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Anger
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Associative network memory model
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8
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Zdravković, Stefan
2
Arli, Denni
1
Dewi Retno Rosari, Theresia Sri
1
Gao, Zhihong
1
Gašević, Dragana
1
Ghose, Sanjoy
1
Heiman, Amir
1
Keller, L. R.
1
Lowengart, Oded
1
Perić, Nenad
1
Su, Meng
1
Sun, Luping
1
Tjiptono, Fandy
1
Tranavičiūtė, Brigita
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Vranešević, Tihomir
1
Zheng, Xiaona
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business history
1
Economic analysis : EA
1
Economic research
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Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of
foreign
brands
Zdravković, Stefan
;
Gašević, Dragana
- In:
Economic analysis : EA
55
(
2022
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
Saved in:
2
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
3
Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and
foreign
brands
Vranešević, Tihomir
;
Perić, Nenad
- In:
Economic research
33
(
2020
)
1,1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
Saved in:
4
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
5
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
6
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
7
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
8
Chinese grassroots nationalism and its impact on
foreign
brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
Saved in:
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