//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"global brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Local brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
global brands
Brand management
19
Markenführung
19
Consumer behaviour
18
Brand
17
Konsumentenverhalten
17
Markenartikel
17
Local brands
14
Brand image
13
Markenimage
13
local brands
11
International marketing
9
Internationales Marketing
9
Global brands
5
Global and local brands
4
Globalization
4
Beziehungsmarketing
3
Consumer based brand equity
3
Designation of origin
3
Emerging economies
3
Emerging markets
3
Foreign brands
3
Herkunftsbezeichnung
3
Indonesia
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
3
Status seeking motivation
3
Transnational corporation
3
Animosity
2
Brand credibility
2
Brand origin
2
Brand origin recognition accuracy
2
Brand-specific associations
2
China
2
Country of origin
2
General brand impressions
2
Globalisierung
2
India
2
Indonesien
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Abuljadail, Mohammad
1
Butkovskaya, Galina V.
1
Chernova, Veronica Yu.
1
Gürhan-Canli, Zeynep
1
Ha, Louisa
1
Hayran, Ceren
1
Sarıal-Abi, Gülen
1
Srivastava, R. K.
1
Starostin, Vasily S.
1
Zobov, Alexander M.
1
more ...
less ...
Published in...
All
Journal of international marketing
3
European research studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of food products marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
2
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
5
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
6
How product category shapes preferences toward global and
local
brands
: a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->