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~subject:"green marketing"
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green marketing
Sustainable product
105
Öko-Produkt
105
Consumer behaviour
83
Konsumentenverhalten
83
Green products
66
green products
66
Environmental consciousness
59
Umweltbewusstsein
59
Green marketing
55
Öko-Marketing
48
Environmental management
47
Umweltmanagement
47
Sustainable development
22
Nachhaltige Entwicklung
21
Sustainability
19
India
16
Indien
15
Nachhaltigkeit
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Green Products
11
Consumer attitudes
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
sustainability
9
Lieferkette
8
Purchase intention
8
Supply chain
8
Verbrauchereinstellung
8
Brand image
7
Manufacturing industries
7
Markenimage
7
New product development
7
Preismanagement
7
Pricing strategy
7
Produktentwicklung
7
Theorie
7
Environmental concern
6
Environmental policy
6
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Article
13
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10
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10
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English
10
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3
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Juwaheer, Thanika Devi
2
Muruganantham, G.
2
Agrawal, Rajat
1
Bolton, Lisa E.
1
Bonaventure, Victor Sudirman
1
Davari, Arezoo
1
Garvey, Aaron M.
1
Gautam, Aditya
1
Gil, Mathew Thomas
1
Gomes, Sofia
1
Jacob, Jayanth
1
Khandelwal, Utkal
1
Lim, Weng Marc
1
Lopes, João
1
Mohan, Vaddadi Krishna
1
Nath, Vishnu
1
Padmaja, Pusarla Lakshmi
1
Pinho, Micaela Moreira
1
Sendiawan, Alan Putera
1
Sharma, Vinay
1
Singh, Trilok Pratap
1
Sohail, M. Sadiq
1
Strutton, David
1
Tanusina, Pengestu Patanmacia
1
Ting, Ding Hooi
1
Yadav, Satendra Kumar
1
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International journal of social entrepreneurship and innovation : IJSEI
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Business strategy and the environment
1
International Journal of Global Environmental Issues
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
1
International journal of green economics
1
Journal for global business advancement : JGBA
1
Journal of economics and business research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
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ECONIS (ZBW)
10
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3
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1
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
2
Assessing the spending tendency of consumers on
green
products
: an Indian perspective
Singh, Trilok Pratap
;
Khandelwal, Utkal
;
Yadav, …
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012256918
Saved in:
3
The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas
;
Jacob, Jayanth
- In:
International journal of business innovation and research
15
(
2018
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
Saved in:
4
Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness
Garvey, Aaron M.
;
Bolton, Lisa E.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 284-298
Persistent link: https://www.econbiz.de/10011770946
Saved in:
5
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
6
A study on consumer perspective towards
green
products
in Bengaluru city, India
Padmaja, Pusarla Lakshmi
;
Mohan, Vaddadi Krishna
- In:
Journal of economics and business research
22
(
2016
)
1
,
pp. 137-151
Persistent link: https://www.econbiz.de/10011572652
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
9
Indian consumers attitude towards
green
products
Muruganantham, G.
- In:
International journal of social entrepreneurship and …
2
(
2013
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010337175
Saved in:
10
Indian consumers attitude towards
green
products
Muruganantham, G.
- In:
International journal of social entrepreneurship and …
2
(
2013
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010337177
Saved in:
1
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