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~subject:"green marketing mix"
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green marketing mix
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International journal of Indian culture and business management : IJICBM
1
International journal of sustainable strategic management
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Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder
;
Mishra, Suyash
;
Yadav, Shivani
;
Shaw, Tanya
- In:
International journal of Indian culture and business …
25
(
2022
)
3
,
pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
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2
How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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