Analysing the impact of green marketing mix on consumer purchase intention
Ravinder Kaur, Suyash Mishra, Shivani Yadav, Tanya Shaw
| Year of publication: |
2022
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|---|---|
| Authors: | Kaur, Ravinder ; Mishra, Suyash ; Yadav, Shivani ; Shaw, Tanya |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 25.2022, 3, p. 403-425
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| Subject: | consumer behaviour | consumer purchase intention | customer buying behaviour | ecological awareness | green marketing mix | green marketing strategy | green product | green promotion | India | Konsumentenverhalten | Consumer behaviour | Indien | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2022.122729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255922