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~subject:"idiosyncratic fit"
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idiosyncratic fit
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attribution
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customization
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persuasion
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Syntax and the illusion of fit : how grammatical subject influences persuasion
Ostinelli, Massimiliano
;
Luna, David
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 885-903
Persistent link: https://www.econbiz.de/10012877883
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Beating the market : the allure of unintended value
Sela, Aner
;
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 691-705
Persistent link: https://www.econbiz.de/10010233190
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