Beating the market : the allure of unintended value
Year of publication: |
2013
|
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Authors: | Sela, Aner ; Simonson, Itamar ; Kivetz, Ran |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 6, p. 691-705
|
Subject: | value perception | bargains | idiosyncratic fit | customization | persuasion knowledge | Wahrnehmung | Perception |
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