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"So, what is it? and do i like it?" : new
product
categorisation
and the formation of consumer implicit attitude
Ackermann, Claire-Lise
;
Teichert, Thorsten
;
Truong, Yann
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 796-818
Persistent link: https://www.econbiz.de/10011935666
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