"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude
Year of publication: |
August 2018
|
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Authors: | Ackermann, Claire-Lise ; Teichert, Thorsten ; Truong, Yann |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 9/10, p. 796-818
|
Subject: | New product categorisation | implicit and explicit attitudes | implicit association test |
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