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knowledge consumption
Knowledge
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Knowledge management
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Knowledge transfer
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Wissen
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Wissensmanagement
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Wissenstransfer
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Cognition
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Consumer behaviour
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Demonstration plant.Knowledge type
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Domain-specific knowledge
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Generalknowledge
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Knowledge preference
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Konsumentenverhalten
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Sustainable development
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Technischer Fortschritt
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Technological change
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cognition
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knowledge type
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practical knowledge
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theoretical knowledge
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Carmon, Ziv
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Simonson, Itamar
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Yang, Haiyang
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Continuing to broaden the marketing concept : making the world a better place
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
;
Carmon, Ziv
;
Simonson, Itamar
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
Persistent link: https://www.econbiz.de/10012321158
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