Sabavala, Darius J.; Morrison, Donald G. - In: Management Science 27 (1981) 6, pp. 637-657
In the field of media research, the beta binomial has performed very well for estimating the distribution of the frequency of exposures to a media vehicle. However, long-term projections have shown consistent biases. The beta binomial geometric model, an extension of the well-known beta binomial...