Sekhavat, Yoones Asgharzadeh; Fathian, Mohammad; … - In: International Journal of Data Analysis Techniques and … 2 (2010) 1, pp. 1-21
decisions. On the other hand, the Recency, Frequency, Monetary value and Duration (RFMD) method is one of the popular methods … takes advantage of the RFMD method to extract effective association rules from profitable segments of purchase transactions …. In other words, in the first step, raw data are classified based on the RFMD technique; and in the second step, effective …