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match-up hypothesis model
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International journal of sport management and marketing : IJSMM
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The extended match-up hypothesis model : the role of self-referencing in athlete endorsement effects
Lee, Seungae
;
Kim, Wonyoung
;
Kim, Euy-jin
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011504052
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