Mehta, Nitin; Xinlei (Jack) Chen; Narasimhan, Om - In: Marketing Science 29 (2010) 3, pp. 422-437
This paper examines demand elasticities using an integrated framework proposed by Hanemann [Hanemann, M. W. 1984. Discrete/continuous models of consumer demand. (3) 541–561], which models the incidence, brand choice, and quantity decisions of a consumer as an outcome of her utility...